DJI - the world's bestselling drone manufacturer - has announced its first foldable aircraft to be targeted at consumers.
The Chinese company says the quadcopter can be compressed to roughly the size of a water bottle for transportation.
The Mavic Pro's launch comes a week after the action-cam specialist GoPro revealed a foldable drone of its own.
The two models are a similar price, but DJI's machine has the advantage of featuring obstacle-avoidance sensors.
The Mavic Pro can also fly further away from its operator and stay airborne for longer periods of time, according to its specifications.
Both companies failed to turn a profit in their most recent results.